Sponsorship Agreements Guide

This checklist explains that at some stage an artist or arts organisation may need to seek sponsorship from a commercial organisation. The checklist outlines the different forms of sponsorship and what should be included in a sponsorship agreement. Corporate sponsorship is assuming an increasingly important role in the arts, partly due to the limitations of public funding and also as a result of a growing awareness in the business community that a company's profile can be enhanced through its association with a cultural event or activity.