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The City of Sydney is committed to supporting the creative sector to thrive and survive. To strengthen the sector, they are offering a free seminar series Night School for Creatives.
Over four Wednesday evenings in winter, City of Sydney will be inviting industry experts to share their knowledge with local arts, cultural and creative businesses. This is an opportunity to up-skill in a variety of areas that affect the creative industries including:
- Digital marketing
- Intellectual property
- Business structure
- Financial management
- Strategy and purpose
Attendance is by invitation only, although you may share this invitation within your organisation or with people with whom you work.
Space is limited so you must book for each of the sessions you wish to attend.
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DATE |
COURSE |
OVERVIEW |
BOOKINGS |
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Wed 14 June 6pm – 9pm |
Your Purpose |
Brand strategist and business advisor to creative industries, David Schloeffel, will discuss purpose, how to identify it, communicate it and capitalise on it. Lisa Colley, Manager Cultural Strategy for the City of Sydney will discuss the value of the Creative Industries and some tools that will help you assess your impact. |
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Wed 21 June 6pm – 9pm |
Your Business |
Simon Joyce from YCG and Suzanne Derry from Arts Law take a look at business structures for creative workers, good governance and financial literacy for non-profits. Want to harness internet searching to build your business? Bronte Hogarth from 1 Million Women offers a practical guide to all you really need to know about Search Engine Optimisation. |
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Wed 28 June 6pm – 9pm |
Your Assets |
Suzanne Derry from Arts Law will step you through the essential art of protecting your IP. Daniel Merza from YCG looks at the must know finance facts for sole traders, small businesses and creative collaborations. |
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Wed 5 July 6pm – 9pm |
Your Marketplaces |
Whether digital platforms, physical spaces or the public domain – Suzanne Derry from Arts Law discusses the spaces you work in including hiring a venue to exhibit your work, tenancies, insurances, public liability, digital citizenship, licensing and online sales in other currencies and jurisdictions. Social Media and Digital Marketing Strategist, Karen P’ng has helped some of Australia’s largest online retailers to drive engagement through targeted content and will share her steps through the ultimate Social Media Strategy. |
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