Using brands and products in film
This information sheet covers the legal issues as well as the money-making opportunities that exist when placing products in films.
In this information sheet:
- Restrictions on the use of tobacco and alcohol products in your film;
- General legal issues when using recognisable brands and products in your film; and
- Product placement – a means of raising funds for your film.
- Download Information Sheet
It is commonplace for characters in films to eat, drink, drive, purchase and wear branded products. Filmmakers wanting to use branded or recognisable products in their films should consider the relevant legal issues and also the money-making opportunities that exist when placing products in films. This information sheet will cover three key areas:
Need more help?
If you have questions about any of the topics discussed above please contact Arts Law.
The information in this information sheet is general. It does not constitute, and should be not relied on as, legal advice. The Arts Law Centre of Australia (Arts Law) recommends seeking advice from a qualified lawyer on the legal issues affecting you before acting on any legal matter.
While Arts Law tries to ensure that the content of this information sheet is accurate, adequate or complete, it does not represent or warrant its accuracy, adequacy or completeness. Arts Law is not responsible for any loss suffered as a result of or in relation to the use of this information sheet. To the extent permitted by law, Arts Law excludes any liability, including any liability for negligence, for any loss, including indirect or consequential damages arising from or in relation to the use of this information sheet.
© Arts Law Centre of Australia
You may photocopy this information sheet for a non-profit purpose, provided you copy all of it, and you do not alter it in any way. Check you have the most recent version by contacting us on (02) 9356 2566 or tollfree outside Sydney on 1800 221 457.
The Arts Law Centre of Australia has been assisted by the Commonwealth Government through the Australia Council, its arts funding and advisory body.