Case Studies

Boolarng Nangamai Art & Culture Studios – Protecting your name and logo by registering a trade mark

Boolarng Nangamai Art & Culture Studios located on the south coast of New South Wales works to strengthen and showcase Aboriginal culture by supporting and promoting art and cultural practices. One of its unique projects is an online cultural community, in which Aboriginal artists and cultural workers working at the studio conduct online internet conferencing sessions educating subscribers about Aboriginal art and culture. 

Artists in the Black secured the services of pro bono lawyers at Clayton Utz to assist in the development of the online concept.  In addition to drafting contractual agreements for Boolarng Nangamai’s use, Clayton Utz applied for Boolarng Nangamai’s distinctive logo to be registered as a trade mark.  A trade mark is a sign used in business to indicate that goods or services come from a particular trader or service provider.  A trade mark can consist of words or images alone or any combination of a phrase, word, letter, name, signature, numeric device, logo, colour, symbol or picture.  The owner of a registered trade mark has an exclusive monopoly right to use and to license others to use the mark for the goods and services in respect of which it has registration.

Boolarng Nangamai registered trade marks are used on its website, in their advertising and are added to the works created within the online cultural community project. The trade marks help protect the business, assist it to build a reputation and are a valuable corporate asset.

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